US AND CONTACTS

 

 

 

 

 

 

 

 

 

 

 

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WHAT YOU CAN DO

US AND CONTACTS

 

 

 

 

 

See, read, take action. As simple as that. This is the concept behind Raising Awareness - both a project and an experiment.
 

To be successful, this project requires help from anyone who is interested to support it. Spreading the word is the key: from personal contacts to blogs to sites such as del.icio.us, digg, reddit. And of course contributions to our content - especially through our flickr and youtube sections will help making it more compelling.

 

Personally, we want to marry our personal credos with technology and techniques we know to get more people galvanized and mobilized about the nonprofit world. We feel that nonprofit is not "marketed" appropriately, i.e. the dream and satisfaction of "doing good" is "undersold". Consumerist terms aside, how to explain that for some relief workers in the field working for an NGO is the only meaningful thing in life, while for the common person it is a luxury, sometimes superfluous item? Our feeling is that the images of nonprofit are not sharp enough, the messages not fresh/segmented/compelling enough, and the "path to action" too long or monolithic (often only "give give give").

During the last years, we have worked on and off on building an online repository of information around humanitarian and social causes, with the intent of creating a place where people can both get motivated to act on them and find immediate, varied tips on how to do it. The basic idea is to generate motivation with evocative text and pictures, and provide a quick way to act. This site is intended to be a launch pad for discussion and personal contributions.

If you a have a comment, an idea, or additional resources to increase the quality of the information we provide, please send it to Gianni or Kathrin:
 

Thanks!